Pay Per Click (PPC) for Travel, Tourism, and Hospitality
We run PPC campaigns specially tailored for travel businesses.
PPC advertising gives you the opportunity to pay for top positions on search engines for the keywords your potential customers searching for. Pay-per-click marketing delivers instant traffic and will help you get direct bookings.
4 keys to effective PPC campaign
Our expertise in building and running PPC campaigns for travel and hospitality industry have taught us that in order to get more direct bookings and success for our clients, we need each of the following ingredients:
Before choosing keywords or ad text, you need to understand who your audience is. This will help you to target the right audience with right message at the right time.
Right Set of Keywords
Right keywords show that you know what your customers are looking for. There’s no point of advertising for the keywords no one is searching for.
An Irresistible Ad
Ad text is the face of your ad campaign. It is everything when it comes to PPC. It is what entice the right audience to click, so it should be attractive and instantly connect with them.
Smart Landing Pages
You will lose all your money if your landing page doesn’t serve the right purpose. It should have a strong Call-to-Action (CTA) which tells your potential customer to do what you want them to do.